What is the Difference Between Livingsocial and Groupon?

The main difference between LivingSocial and Groupon lies in their scale and focus. Groupon is the larger of the two, offering more deals in various categories such as Local, Goods, and Getaways/Travel. LivingSocial, on the other hand, is now owned by Groupon and focuses more on local travel and events. Some key differences include:

• Scale: Groupon typically has more deals in all of its categories than LivingSocial does.
• Focus: LivingSocial offers enticing coupon deals with a focus on local travel and events. It also has categories for family deals, nationwide deals, at-home deals, online shopping, coupons, and gifts.
• LivingSocial Escapes: To differentiate itself from Groupon, LivingSocial offers vacation deals and unique escapes at deep discounts, acquired through the acquisition of Urban Escapes, a social adventure company.

Both platforms provide benefits such as brand awareness, direct appeal to locally targeted markets, word-of-mouth advertising, high visibility to a new customer stream, and easy results tracking. They also integrate with social media platforms like Facebook and Twitter, as well as email, and have mobile apps for iPhone and Android.

Comparative Table: Livingsocial vs Groupon

Here is a table comparing the differences between LivingSocial and Groupon:

Both LivingSocial and Groupon are deal-of-the-day websites that provide customers with discounted offers, partnering with local businesses to promote their offers to a wide audience and generate new customers. While LivingSocial focuses on local travel and events, Groupon offers daily deals in various categories. Groupon is the larger of the two platforms, with 133 million daily app users compared to LivingSocial's 14.5 million subscribers. Both platforms operate on a revenue-sharing model and offer websites and mobile apps for browsing offers. Additionally, they both integrate with social media platforms to reach a wider audience.